Shelton Old Road, Stoke-on-Trent
Purchase Price: £865,000
Annual Rental Income: £106,320
Gross Yield: 12.2%
Property Type: 18-Bedroom HMO
En-Suite Bedrooms: 18
Tenure: Freehold
This transaction is a great example of how the My Property Group White Label Partnership model works in practice combining the relationships of our partners with the sourcing, sales, negotiation and deal progression infrastructure of the wider My Property Group team.
The Opportunity
Scott C joined My Property Group as a White Label Partner towards the end of 2025, one of the biggest advantages of the White Label model is that our partners don’t need to source, negotiate and progress every property transaction themselves.
Their primary role is simple:
Build relationships with investors and bring qualified buyers into the business.
Our team can then support with the property, seller relationship, viewings, negotiation, sourcing process and progression through to completion. The Shelton Old Road transaction demonstrates exactly that.
Introducing the Buyer
Scott introduced an investor who was actively looking to acquire a substantial HMO investment.
The buyer initially reserved a different HMO opportunity through us. However, after reviewing the property further, he decided that it wasn’t the right investment for him. Rather than losing the buyer, the team immediately looked at alternative opportunities that better matched what he was looking for.
One of those opportunities was Shelton Old Road in Stoke-on-Trent, an established 18-bedroom HMO producing £106,320 per annum in rental income.
The property offered:
- 18 fully en-suite bedrooms
- £106,320 annual rental income
- 12.2% gross yield
- Freehold ownership
- An established HMO investment strategy
- Significant rental income from day one
The buyer viewed the property and immediately saw the potential.
Bringing the Deal Together
From there, the My Property Group infrastructure took over. Joe, from our Listings Team, managed communication with the seller and coordinated the property viewings. Scott then handed the investor across to Jamie, from the Sales Team, who worked directly with the buyer while Joe continued managing the seller relationship.
Between the two sides, the team negotiated and agreed a final purchase price of:
£865,000
Once both buyer and seller were happy with the terms, the transaction moved forward.
£20,760 Sourcing Fee Generated
Our agreed sourcing fee on the transaction was 2.4% of the purchase price, generating a total sourcing fee of:
£20,760
The fee was structured across two stages.
On Offer Agreed
The buyer paid the first 50% of the sourcing fee:
£10,380
Once received, Scott received his agreed White Label Partner share of that payment.
On Completion
The remaining:
£10,380
was collected when the transaction successfully completed, with Scott again receiving his agreed share.This structure meant both My Property Group and the White Label Partner were financially aligned around successfully progressing the transaction through to completion.
From Offer Agreed to Completion
Once the property entered the legal process, our Deal Progression Team stepped in. Marta, our Deal Progressor, worked alongside the buyer, seller, solicitors and wider parties involved in the transaction to help keep everything moving towards completion. Scott didn’t have to become the buyer’s solicitor, chase every party involved or personally manage the transaction from start to finish. He had done one of the most important parts of the process by introducing the buyer.
Our internal team then provided the infrastructure required to help turn that introduction into a successfully completed £865,000 property transaction.
Why This Deal Represents the White Label Model
This transaction is one of our strongest examples of what a successful co-sourced property deal can look like. Scott brought the relationship, My Property Group brought the property, seller relationship, listings infrastructure, viewings, sales support, negotiation and deal progression. Together, we completed an £865,000 HMO acquisition and generated £20,760 in sourcing fees.
That’s the model. White Label Partners don’t need to build an entire property sourcing operation behind the scenes. They can focus heavily on what they do best; finding, building and maintaining relationships with property investors.
When they identify a serious buyer, they can leverage the wider My Property Group platform to help find the right opportunity and take the transaction from introduction through to completion.
The Deal at a Glance
£865,000 Purchase Price
18 En-Suite Bedrooms
£106,320 Annual Rental Income
12.2% Gross Yield
£20,760 Total Sourcing Fee Generated
White Label Partner: Scott C
Sales: Jamie
Listings & Seller Management: Joe
Deal Progression: Marta
For our White Label Partners, Shelton Old Road is exactly the type of transaction we want the network to replicate. A partner introduced a qualified investor, our team provided the deal and infrastructure. Together, we negotiated, progressed and completed the transaction.
You bring the buyer and we’ll help you do the rest.